Did you know that the standard Google Adsense advert is not the best and most effective one?
If you've been using Google Adsense already, you'll know that there are different advert formats that you can try on your website.
The most important thing that you can do to improve your Google Adsense income is to increase the click-through rate or CTR
1000 pages visits, with a 1% CTR, is 10 clicks
1000 page visits, with a 10% CTR, is 100 clicks
Which would you rather have?
Google Adsense does not allow detailed discussions of actual CTR's but implementing the following hints and tips improved my Adsense income, literally overnight.
If you are using the Leaderboard, Banner or Skyscraper adverts, then you are not using the most effective advert, in terms of CTR.
By using the 336 x 280 Large Rectangle and 250 x 250 Square, you will instantly improve your CTR.
Changing the colours of the text and background of your Google adsense advert can also improve CTR. You can do this by visiting colour palettes on the "Adsense for Content" page.
The standard colour for the Linked Title is a royal blue and the advertiser-url is a green. By changing the Linked Title to a dark blue and the Advertiser URL to a light grey, you will also improve your CTR and hence your income.
If your page background is coloured, then changing the background colour of your advert to match, making the advert blend in on the page, once again improves your CTR.
For further hints and tips on improving your Google adsense income, visit Google Adsense Secrets